Pure Essence Distillery Oy was founded through the shared vision of the Hinawi and Jubran families, two industry-leading families with more than 100 years of experience in the alcohol sector. Across generations, their combined expertise spans distillation and alcohol production, premium retail and wholesale distribution, global import and export operations, and brand development. 

What began as parallel family businesses naturally evolved intoa long-standing partnership built on trust, craftsmanship, and shared values. Over decades, the families’ enterprises expanded the availability of premium wines and spirits across the region, established reputable retail operations, and built export networks reaching 20+ countries worldwide. 

Pure Essence Distillery Oy represents the next chapter of this legacy, uniting multi-generational heritage with Nordic precision and quality, and remaining committed to producing spirits defined by purity, authenticity, and world-class craftsmanship.